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Another Colour understands that the public-venue performance is more than just a musical concert. For public-venue performances, the duo engages in various promotional activities prior to the scheduled show date. The duo has coined the phrase “Rock ‘n’ Promo Show” for their public-venue performance events.
Some of the types of businesses that have benefited from Another Colour’s Rock ‘n’ Promo Show are: nightclubs, pubs, bar-and-grills, restaurants, pizzerias, small eateries, coffee shops, cafes, small businesses holding in-store promotion events, churches, and the like.
In addition to compiling appropriate set lists of songs for each specific public-venue performance, Another Colour will implement the following marketing strategies to ensure that a crowd is present at show time.
Another Colour notifies its entire internet fan mail list weekly about upcoming local performances.
Each venue that Another Colour performs will be included on a postcard that the duo mails to its entire local fan mail list via the United States Postal Service. Another Colour has been performing publicly for many years, and at every show, audience members routinely request to be added to the duo’s USPS fan mail list as well as their internet fan mail list. To say the least, the Another Colour mail list is a comprehensive list of music-loving, nightclub-going wonderful people who live in close proximity to the venue.
The Another Colour concert line is a dedicated voice-mail phone service that fans can call any time of day to listen to a recorded message of the duo’s upcoming live-show schedule. Every Another Colour live performance that is open to the public is included on a phone message that lists the date, show time, address, and venue phone number. The Another Colour concert line is commonly dialed all hours of the night by people out on the town using their cellular phones to find out were the action is. Call (859) 739-9404.
Another Colour designs, prints, and delivers venue-specific flyers to each establishment that hires the duo. These promotional flyers are of the highest print quality and are personally delivered to the performance venue in advance of the scheduled show date to inform the establishment’s regular customers of the upcoming music event.
Also delivered to the venue in advance of the scheduled show date are professionally printed table-tent inserts. Another Colour will produce table-tent inserts that fit any size plastic table-top stand. The plastic table stands are commonly provided free to venues by their food and beverage distributors. The duo will make good use of them by inserting an exciting advertisement that effectively promotes the upcoming show.
All performances that are open to the public are listed on the Another Colour website, anothercolour.com. The Show Dates calendar at the site provides important event information including, the venue name, address, phone number, show time and date, venue specials and promotions, and even a map with directions. The Another Colour website is commonly accessed by the duo’s fans, friends, students, family members, and other music and nightclub enthusiasts. “Our audience is your audience.”
Prior to each show date, Another Colour notifies many local print tabloids and internet message boards that publish music event listings to have them include the upcoming show.
Another Colour prints and distributes its own newsletter during the months when the duo has important information to convey to the public. Thousands of copies of the Another Colour Chronicle are professionally printed and distributed to businesses in close proximity to upcoming performance venues. The Another Colour Chronicle is often found stacked at the doorways of eateries, nightclubs, laundromats, liquor stores, etc. The newsletter is also distributed to the attendees of every live performance so they will know where the next venue performance will be. “Our audience is your audience.”
On occasion, the duo will supply local newspapers and tabloids with press releases that tell of their upcoming events. The press releases are journalistic quality, full-length articles that include specific venue-performance information.
Another Colour will occasionally co-op print advertisements with venues that are interested in producing such marketing products. For many years, vocalist Grace Dell Aquila was a graphic designer for Long Island, New York’s premier entertainment magazine, Good Times. She has the necessary computer design skills and advertising experience to create an effective print piece.
Another Colour will occasionally co-op radio advertisements with venues that are interested. Click the audio players to hear samples of past co-operative radio advertising buys.
© 2024 Another Colour, Inc.
PO Box 5104, Louisville, KY 40255 • 24-hour Concert Line: (859) 739-9404
E-mail Grace: grace@anothercolour.com • E-mail Paul: paul@anothercolour.com